As we push forward with our badge pilot and other explorations of badges for learning, we are now facing the inevitable question of what is the badge itself? In some ways, its a much easier question than others we have been working through like how does one earn a badge, how does one use a badge, how much are badges valued, etc. But in other ways, its the toughest question to answer because the badge itself is the gateway, the alert, the attention-grabber, the story-teller. How does one little badge carry all that information?
Two ways. The up front story + the behind/underneath story.
1) What’s Up Front: DESIGN
The look and feel of the badge will tell some of the story at first glance (to humans…and maybe smart dogs like mine). And in fact, the more it can tell, the better, although that said, I much prefer something visual and simple than text-heavy
We are working with an awesome designer to design the badges for the pilot(s) and these are the most current iteration of the first subset:

A few things to note about the thought behind the designs:
Iconography: In our book, iconography can go a long way. We actually prefer icon treatment over text - when it works - but for the skill badges, we felt the text treatment was necessary because without it, we were getting too cute. And at the end of the day, we don’t want to make people guess what these badges are about. If I am putting my badges on a job application, I don’t want to confuse people or make them work hard to figure out what they represent.
Shape: Shape can also add to the story and for the skill badges, we went with a gear shape to convey something along the lines of harder skills. May or may not be working - interested in feedback*.
Color: Some of this is design 101, but color can tell a story too. Red obviously pops and some felt was more aligned with skills than with community types of badges. (We were also driven by the colors that were automatically assigned to the different types of badges within the badge environment) I think at the very least, having some consistency in color treatments can help color add to the story.
Branding: This was a tricky one for us, and still is being worked out actually. Real estate is obviously an issue here - and while size is not prescribed (you can actually see two we were playing with), its doubtful anyone would display a badge that is 800 pixels wide. Most likely, they would resize it down so that they could display it alongside other badges and thus we would be back to square one. In addition to real estate, branding is tricky for us because we have so much of it :). These badges are being issued from the School of Webcraft, which are a set of P2PU courses that are backed by Mozilla.

The current thinking is that carrying the Mozilla brand, especially on the skill badges, would have the most value in the marketplace, so that’s what we have now. But interested in feedback - is there more value in having SoW or P2PU? Having branding across all badges? What else?
That is actually a nice segue into the second aspect of badge’s story-telling power:
2) What’s Behind it: METADATA
What’s behind a badge can tell just as much of a story as what’s up front. In fact, it can tell more. Metadata gives us ways to extend the front end design and jam pack the badge with additional story-tellin’ information. For example, with simple html metadata, you may mouseover the badge to see more information like the title, description and branding. But beyond just that, we feel a badge itself should carry with it all of the information needed to understand the badge, value it, validate it (has it expired?), authenticate it (ensure it was issued to this person), etc. A badge is really (on the backend) just a blob of metadata that tells a story. This means that a learner can put that badge anywhere and it will still be able to tell the same, consistent story.
Oh yeah, and computers don’t speak purty images, its the goods behind/underneath - the metadata - that they care about. And these badges are digital…aka, live, breath and thrive on and between computers…So obviously metadata is extremely important.
As part of the open badge infrastructure project, we are working to define a metadata spec that each badge could adhere to and thus badges could be exchanged easily across sites. That spec is still in development* but here are some things we know it has to include:
CORE:
- Title
- Description (what does the badge represent, what did someone need to do to get it)
- Image file
- Issue Date
- Issuer
- Callback authentication link (link back to issuer to confirm that this badge was in fact issued on this date to this user)
- Expiration date (issuer can set a certain timeframe for the badge to be valid and require an update or new badge after a certain period)
- URL to evidence (learner work, endorsements, etc backing the badge)
OTHER:
- Group ID - to be able to say that x badge is from a certain group of issuers, this might be b/c you have a certain set of trusted issuers, etc.
- What else?
*How you can help:
- Help us help humans understand badges: Provide feedback and suggestions on the badge designs
- Help us help machines understand badges: Provide input and ideas around the metadata spec. What else will people/computers want to do with badges that should be captured in the metadata?
I *finally* got comments set up on this blog so the good news is that you can provide your feedback right here in line with the post! Brilliant! So, have at it!
-E